TIK TALKS
SOCIAL MEDIA FOR THE PROFESSIONAL WORLD
A unique event connecting major Italian companies with the world of social media—now an indispensable marketing tool.
Rome, May 28, 2021 – Palazzo Velli hosts a one-of-a-kind event from 9:00 AM to 7:00 PM, designed to showcase the potential that a platform like TikTok offers to major Italian companies.
Recent news highlights how the world’s most downloaded social media app is offering new opportunities to companies and associations. These organizations can plan marketing strategies tailored to their specific needs by utilizing the special interaction tools found in the TikTok Business section.
Eleven internationally renowned speakers, 15 Italian companies, and 25 final-year high school students—who are at the stage of choosing their professional paths and considering "new professions"—will discuss the opportunities offered by TikTok, the world's most powerful social media platform.
Organized by students from the IED Rome Continuing Education course in Event Management, this information day takes the form of an interactive showroom. Here, participants can explore and get hands-on experience with sponsorship opportunities for specific products or content, guided by content creators, social media strategists, digital marketers, influencers, journalists, and web professionals.
The experience includes: six TikTok sets themed around sports, fashion, culture, video games, cooking, and beauty, where participants can create perfect TikToks while immersing themselves in the "worlds" most popular among TikTokers; four NGO-themed TikTok sets created by WWF, UNHCR, Emergency, and Save the Children; and an "emotional room" where ASMR artist Petra Lo Coco invites the audience to experience the famous relaxation therapy known as Autonomous Sensory Meridian Response (ASMR), triggered by specific sounds the artist produces into a special microphone. Finally, there is the Consultation Room—a one-on-one meeting with TikTok content creator Michele Pierangeli. After carefully analyzing the profile of the company, association, or individual requesting the session, he will offer advice on how to set up a profile and keep it active and effective in achieving specific goals.
At the end of the session, guests will be invited to participate in round-table discussions, which will feature different agendas for the morning and afternoon.
The morning session will be dedicated to young people. Thirty Gen Z students from the ITIS Galilei Institute, coordinated by their Civic Education teacher Stefano Moretti, will visit the showroom to participate in a round-table discussion titled "New Roles and Ways of Working on Social Media: Beyond Just Fun." The discussion will aim to answer the question: "Is it true that TikTok is the employment agency of the future? Pros and cons."
The afternoon, meanwhile, will be entirely dedicated to businesses, with a round-table discussion centered on the theme: "Why Propose TikTok to Established Companies? All the Advantages."
Both round-table discussions will feature the following participants:
Francesco Giorgino, journalist and university professor (anchor of the 8 PM Tg1 news broadcast and director of the Master’s program in Political and Institutional Communication and Marketing at the Luiss School of Government); Federico Rognoni, Social Media Strategist, TikTok consultant, and author of the book TikTok Strategy; Alessio Atria, TikTok Marketing & Strategy Expert, founder of TikTok Hacks Italia, TikTok Coach, and specialist in TikTok Influencer Marketing and Ads; Alessandro Bogliari, Co-founder and CEO of The Influencer Marketing Factory; Cristiano Boschetti, Digital Marketer & TikTok Strategist; and Americo Bazzoffia, CEO of Americo Bazzoffia Consulenza & Formazione. Speakers include Lucilla Croce—a trainer, consultant, and university lecturer specializing in corporate and institutional marketing and strategic communication, as well as a journalist, psychologist, and psychotherapist at Sapienza University of Rome—along with representatives from GHD (a company that has successfully harnessed the potential of social media) and Irina Pavlova, Head of Communications for TikTok Italy.
The event, held under the patronage of the Lazio Region, will take place in compliance with pandemic containment regulations. It will be a hybrid event, featuring a limited number of in-person guests alongside a massive online broadcast, allowing a vast audience to tune in.
Links to our social media pages:
Facebook: Tik Talks
https://www.facebook.com/Tik-Talks-102106611981628
Instagram: tik.talks_
https://instagram.com/tik.talks_?igshid=1wpte9317uxjz
TikTok: tik.talks_2021
