Forms of Contemporary Communication Depicting Sustainable Agriculture within the Context of the 2014–2020 Rural Development Programmes (RDPs)" is the title of the event taking place on December 16th at Palazzo Velli Expo. Organized by the National Rural Network, the event aims to promote and showcase new artistic forms of communication and, above all, to draw public attention to issues surrounding rural development.
The National Rural Network (RRN) is the Italian program co-financed by the European Agricultural Fund for Rural Development (EAFRD) for the 2014–2020 programming period.
The program aims to support agricultural area development policies, with the ultimate goal of fostering the exchange of experiences and knowledge among sector professionals, institutions, and all those who live and work in rural areas.
Specifically, the December 16th initiative will focus on street art—a form of communication capable of telling the story of a theme central to rural development: sustainable agriculture.
Artists hailing from across Italy—from North to South—will compete against one another during this Rome-based event. The five artists selected for the contest at Palazzo Velli Expo will have 45 minutes to create their artworks based on the theme:
"Agriculture’s contribution to environmental, social, and economic sustainability."
Running concurrently will be a discussion forum on the opportunities and prospects for sustainable agriculture within the context of the 2014–2020 RDPs, featuring:
Carlo Hausmann, Director General of Agro Camera (confirmed)
Antonio Pascale – Blogger and journalist
Rosanna Zari – Past President of CONAF – Member of the Accademia dei Georgofili
Moderated by Federico Quaranta, TV and radio presenter. The topic “Living and working in rural areas – opportunities and prospects for sustainable agriculture” will be addressed.
The doors of Palazzo Velli Expo will open to the public at 5:00 PM.
The event will conclude with the award ceremony for the winner and a celebratory toast!