The Immersive Experience
From October 3 to 26, 2025: Art, history, and the art of the cocktail combine to engage all five senses in an ultimate experience. A new immersive bar concept dedicated to the Negroni is coming to your city. Experience the evolution of the most iconic cocktail of all time through a unique sensory journey. This traveling exhibition—hosted in unique venues—blends audiovisual art with a tasting experience, where mixology and gourmet cuisine allow you to savor the inspirations behind this Italian Aperitivo icon that has conquered the world.
Limited availability: admission by reservation only.
Aperitivo
Includes admission to the immersive tasting experience. The tasting features a 3-course aperitivo (3 drinks paired with food) that celebrates the tradition's origins.
€48 per person
Dinner
Includes admission to the immersive tasting experience. The tasting features 5 courses (5 drinks paired with food) designed to explore the evolution of the Negroni cocktail.
€78 per person