CULTURAL FILM SCREENING – "The Nation’s Greatest Treasure"
Screening of the film based on the cultural program
"The Nation’s Greatest Treasure"
by China Central Television (CCTV)
CCTV is pleased to present a screening of the film based on the documentary series "The Nation’s Greatest Treasure" on November 20th at the Pontifical University of Saint Thomas Aquinas in Rome.
Commissioned in 2017 by the Entertainment Channel of CCTV (China Central Television) and produced by CDIMC (CCTV Documentary International Media Co., Ltd.), a CCTV subsidiary, the project comprises 20 episodes across two seasons: Season 1 (2017) and Season 2 (2018).
"The Nation’s Greatest Treasures" has become a landmark series, showcasing major museums and their most significant treasures through engaging and thought-provoking documentaries. It offers unique insights into the heritage of each artifact, museum, and collection, highlighting their relevance in the modern era. The series featured 17 major museums and 54 of the country's most prized treasures. It was warmly received across China, attracting a total audience—spanning both linear broadcasting and online platforms—of 800 million viewers per season. Topics related to the show garnered over 1.88 billion views on Weibo, one of China's largest social media platforms, and participating museums saw visitor numbers rise by nearly 50%.
At the screening on November 20, 2019, General Manager Xiangdong Li will introduce the "The Nation’s Greatest Treasures" series and discuss the China Media Group, highlighting its significance within the Chinese media landscape.
Event Information
November 20, 2019
6:00 PM – 7:30 PM (Doors open and registration at 5:00 PM)
Sala Minore, Pontifical University of Saint Thomas Aquinas
Largo Angelicum, 1
About CCTV
China Central Television (CCTV) is the state broadcaster of the People's
Republic of China. It operates a network of 50 channels broadcasting diverse programming and reaches an audience of over one billion viewers.
CCTV became part of the newly formed China Media Group in March 2018.
About CDIMC: Established by China International Television Corporation, CCTV Documentary International Media Co., Ltd. ("CDIMC") is an ambitious new venture dedicated to creating high-quality documentary films, with expertise in content production, IP sales, merchandising, and copyright marketing. CDIMC has produced over 20 outstanding documentaries, including the award-winning Aerial China I, China Mega Projects II, China High Speed Railway, Su Dongpo, Chinese Captain, and Nation's Greatest Treasures (Seasons I and II).
Contact:
Hua QIU, +33 6 81 11 22 65 - kaleapso.paris@gmail.com
