"Ciak, Si Moda" (Lights, Camera, Fashion)

When cinema sets the trend

Discover the outfits that made cinema history through installations, videos, and performances.

Marilyn Monroe’s white full-skirted dress from the 1955 film The Seven Year Itch; the little black dress designed by Givenchy for Audrey Hepburn in Breakfast at Tiffany’s; the US Navy G-1 flight jacket worn by Tom Cruise in Top Gun—which became a trend among American youth in the late 1980s. The retrospective exhibition "Ciak, Si Moda" aims to explore this relationship of mutual influence between fashion and great cinema on February 29th at Palazzo Velli Expo, from 6:00 PM to 10:00 PM.

Organized by students from the IED Rome "Event Management" specialization course—in collaboration with the Rome-based vintage shops King Size and Passepartout Beaucoup de Vintage—"Ciak, Si Moda" presents a curated selection of vintage garments inspired by iconic outfits from major films spanning the post-war era to the present day. It offers a comprehensive look at costumes that have left an indelible mark on the collective cultural imagination—transforming into street style—or, conversely, pieces created based on already established trends of the time.

The exhibition immerses visitors in a world where garments take center stage amidst themed rooms and walls, enhanced by images, projections, and panels offering fashion history insights and trivia. Two rooms are dedicated entirely to creative installations featuring outerwear and hats. It is a continuous interplay and blend of two realms with fluid boundaries, centered on the work of fashion designers and costume designers alike. The “Ciak, Si Moda” team has chosen to highlight specialized professionals from the world of film tailoring—and beyond—by interviewing them and creating a unique archive of documentaries to be screened exclusively during the event.

Key figures featured in these video documentaries include Stefano Dominella (President of Maison Gattinoni Couture), costume designers Nicoletta Ercole and Massimo Cantini Parrini, and fashion historians Sofia Gnoli and Bonizza Giordani Aragno.

Last but certainly not least, artists Giorgia Iannaccone, Loris Mercurio, Claudia Belliscioni, Chiara Santarelli, and Ruben Cozzolino will present performances inspired by the famous films Dirty Dancing, Chicago, and Pulp Fiction.

Actress Costantina Busignani will provide entertainment throughout the event.

Guests will be offered refreshments in collaboration with the catering company Oliver & Co. and VinoRè.

The event is also sponsored by:

IED ROMA, Haribo Italia, Light N Sound Service, Arte Vetrina Roma, Choosy – Be Loud Be Brave, DefensIO, GraficaKreativa, I Due Teatri – B&B, Studio Sieno – Consulenza del Lavoro, and Texclusive srls. Event coverage will be provided by Lucrezia Casu and the photography studio Carbonelli Cinzia & Adriana Seganti.

Graphic design for the event was created by Chiara Arena.

“Ciak, Si Moda” is produced in media partnership with the online publication Artwave.it.

FREE ADMISSION

From 6:00 PM to 10:00 PM

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